Contracted via People2.0. Led design across customer and internal banker workflows for a regulatory data refresh initiative under AML/CTF requirements, spanning complex customer structures. Challenged scope and delivery assumptions at a critical point in the program, pushing back on solutions that would increase input burden versus simplified approaches. This resulted in targeted scope changes and realignment across stakeholders. Navigated tension with engineering and delivery teams under time pressure, negotiating a compromise that preserved key UX improvements while remaining buildable within the deadline.

Designed across multiple product surfaces, aligning patterns where possible, and intentionally diverging where complex data structures required it, avoiding solutions that would break under real-world conditions.

Outcome:
Reduced unnecessary input for customers and bankers, improved overall usability, and supported on-time regulatory delivery by balancing speed, compliance, and experience quality.

I led the design system team, setting the strategic direction through end-to-end delivery. I was responsible for all final design decisions, ensuring consistency, scalability, and quality across the product ecosystem and managed a team of 3 UX/UI designers. The outcome consisted of style guides, extensive component library with over 35+ unique components and 200+ page templates, usage guidelines and documentation. Throughout, I kept stakeholders closely engaged, presenting design solutions with clear rationale backed by both data and user insight.

Additionally, I collaborated closely with CRO teams to develop A/B testing plans rooted in user research and behavioural data, aligning experiments with meaningful user goals. To foster better cross-functional collaboration, I introduced ideation sessions and workshops that helped break down silos and bring diverse perspectives into the design process.

As the sole UX designer in the Search squad, I led design efforts from discovery through to delivery, using a user-centred approach to guide key decisions across the product lifecycle. I worked closely with Product Owners and Tech Leads to shape the UX strategy and define seamless end-to-end experiences. Collaborating with engineers early in the process helped surface technical constraints and ensure our solutions were both feasible and efficient to build. I also introduced and facilitated ideation sessions and workshops, encouraging collaborative problem-solving and stronger alignment across the team.

During my time at N Brown I worked end-to-end of the product lifecycle, translating insights from user research and product data into clear, actionable design solutions. I worked closely with stakeholders across product, tech, and research to ensure our design decisions were aligned with both user needs and business goals.

Alongside this, I helped evolve our design system, refining components to meet accessibility standards, align with brand guidelines, and deliver consistent UX across platforms. I also played a key role in supporting the rollout of a new front-end architecture, creating responsive high-fidelity designs and leading smooth handovers with engineers to bring everything to life seamlessly.